My personal "Pet" project:
Cat-it-Out is a D.I.Y. multipurpose cardboard pet carrier which supports both first time pet owners and struggling animal shelters. The user can cut out multiple cardboard shapes from the packaging to create a liter box, play shelter, toys and even a food bowl.
As an inexpensive product for animal shelters to buy direct, it nets a high up-mark. A win for everyone, including our hungry furry friends!
MEOW!
Screen printed eco-friendly packaging and ancillary salon display for Wet Brush Naturals. Sold as both a full sized hair brush and a smaller beard brush.
Packing made from sustainable cardboard and ink.
Available on store shelves in over 35 countries.
Dickies clothing magazine spreads created to show Dickies long standing heritage. They have been around for a long time. Like my Grandfather. He is 90 something. He also wears Dickies.
Popular Brooklyn based Heirloom Vegan Eatery logo and collateral.
Honored and privileged to have been invited to create the 2013 masters workshop invitational for my Alma Mater. As an old mentor from my undergrad days used to say: "It's all love!"
Minimalistic approach to corporate assets. Fun project:
Created a new brand strategy for JD Beauty Group with embossments all around. Texture, Pantone specific with a strong tactile sensibility was key in accomplishing these mechanicals.
View source book here
Lower NY region based large cap health club chain mailers, branding, web development and supporting material I've been hacking away at since the dawn of time (as I know it).
We've learned a lot on this journey together. Here are four key take-aways that relate to both working out and building a health club brand:
1. Fitness can be fun – 2. You have to do it every day – 3. Yellow is exciting. – 4. Work hard. After you've felt you reached a goal (you haven't) that is when the real work begins.
See the site at Bigalsfamilyfitness.com
"Stir: A History of Abstract Expressionism" is a 95 page / 6 chapter soft cover book that pays tribute to the Abstract Expressionist movement of the mid 20th century. Along with the cover, all chapter spreads contain a quarter-fold hand ripped page that lends itself to the movement.